Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
instructor(s)
Elliston, Diane Marie
Primary Instructor
- Fall 2021 / Spring 2022 / Summer 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024 / Spring 2025 / Summer 2025
Felix, Cheri Lynn
Primary Instructor
- Spring 2023 / Spring 2024 / Fall 2024
