Publications in VIVO

Co-author Network

Hopp, Toby

Associate Professor

Positions

Faculty Director, International Education
Faculty Director, Intl Ed-Study Abroad Programs
Associate Professor, Advertising, Public Relations and Media Design
Faculty Director, Advertising, Public Relations and Media Design

Research Areas

Research

research overview

My current work is structured around the investigation of two primary topics. First, I am interested in understanding how online political communication affects the performance of democracy. My research in this area involves the study of factors such as political talk, political trust, political knowledge, and the sharing of news content online. Second, I am interested in understanding the ways that organizations use digital communication technologies to build and maintain relationships with key constituencies. I'm especially interested in the strategic use of transparent organizational communication practices.

keywords

civility, fake news, political discussion, transparency, trust, political knowledge, big data, politics

Publications

selected publications

book
- Strategic Communication Research Workbook 2022
chapter
- Is Yik Yak A Platform for Political Communication? Exploring College Students’ Communication on an Emergent Social Media Platform 2018
- How motivations for social media usage can change and what it means for e-businesses. 62-78. 2013
conference proceeding
- Deciding to Delete Posts on Reddit: What Factors Influence Content Removal. 2593-2602. 2024
- Inside a Social Media Brand Safety Algorithm: A Computational Investigation of Subreddits, Toxicity, and Advertising Inventory 2023
- First imaging results with the new generation of the KIT 3D Ultrasound Tomography device. Progress in Biomedical Optics and Imaging - Proceedings of SPIE. 2023
- Incivility on Popular Politics and News Subreddits: An Analysis of In-groups 2023
- Incivility on Popular Politics and News Subreddits: An Analysis of In-groups, Community Guidelines and Relationships with Social Media Engagement. 2421-2430. 2023
- Do Comments Matter? Effects of Trolling and Prior Attitudes on the Evaluation of Promotional Social Media Posts 2022
- Image registration between MRI and spot mammograms for X-ray guided stereotactic breast biopsy: preliminary results. Proceedings of SPIE. 2021
- Does negative campaign advertising stimulate uncivil communication on social media? A big data analysis. 2016
journal article
- Reshaping the Spheres: Gatekeeping as an Ethical Normative Imperative. Journalism Practice. 1008-1025. 2026
- Nextdoor use and support for aggressive policing. New Media & Society. 2026
- TikTok Usage Effects on Attention to News Reading: An Eye-Tracking Study. Journal of Broadcasting and Electronic Media. 365-380. 2025
- Mainstream News Media Trust, Countermedia Attendance, and Political Learning. Journalism and Mass Communication Quarterly. 2025
- Is Online Textual Political Expression Associated With Political Knowledge?. Communication Research. 32-60. 2025
- Countermedia consumption and right-wing extremity. Comunicazione Politica. 49-69. 2025
- Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit. Journal of Current Issues and Research in Advertising. 242-256. 2024
- Network Informational Complexity, Epistemic Political Efficacy, and Fact-Checking. International Journal of Communication. 1028-1048. 2024
- Let's intervene: How platforms can combine media literacy and self-efficacy to fight fake news. Communication and the Public. 367-389. 2023
- COVID-19, Job Satisfaction, and Feelings of Occupational Alienation Among American Journalists. Journalism and Mass Communication Quarterly. 2023
- Assessing the potential conditioning effects of mis and disinformation self-efficacy on the relationship between general social media use and political knowledge. Frontiers in Psychology. 2023
- Is Online Textual Political Expression Associated With Political Knowledge?. Communication Research. 2023
- Blink and You Miss it: Measuring News Readers' Attention to Interpretative Journalism Cues. Journalism Practice. 1192-1208. 2022
- Seeing red: Reading uncivil news comments guided by personality characteristics. 196-216. 2022
- Fake news self-efficacy, fake news identification, and content sharing on Facebook. Journal of Information Technology & Politics. 229-252. 2022
- A psychological model of transparent communication effectiveness. Corporate Communications. 403-419. 2021
- Systems and Methods for Detecting Social Diversity and Inclusion. Patent Application. 2021
- Exposure to Difference on Facebook, Trust, and Political Knowledge. Mass Communication and Society. 779-809. 2020
- Correlating Self-Report and Trace Data Measures of Incivility: A Proof of Concept. Social science computer review. 584-599. 2020
- Why Do People Share Ideologically Extreme, False, and Misleading Content on Social Media? A Self-Report and Trace Data-Based Analysis of Countermedia Content Dissemination on Facebook and Twitter. Human Communication Research. 357-384. 2020
- Fear, Anger, and Political Advertisement Engagement: A Computational Case Study of Russian-Linked Facebook and Instagram Content. Journalism and Mass Communication Quarterly. 743-761. 2020
- Democratic youth in counter-attitudinal election climates: A test of the conflict-seeking hypothesis. Journal of Applied Developmental Psychology. 2020
- A Spherical Rendering of Deviant Information Resilience. Journalism and Mass Communication Quarterly. 492-508. 2020
- Civic engagement, social capital, and ideological extremity: Exploring online political engagement and political expression on Facebook. New Media & Society. 1095-1115. 2020
- Civic engagement, social capital, and ideological extremity: Exploring online political engagement and political expression on Facebook (10.1177/1461444819873110, 2019). New Media & Society. I-I. 2020
- Does the Framing of Transparency Impact Trust? Differences Between Self-Benefit and Other-Benefit Message Frames. International Journal of Strategic Communication. 203-222. 2020
- Understanding citizen attendance to poll aggregation websites through an extended application of the theory of planned behavior. Journal of Information Technology & Politics. 392-408. 2020
- Reasons people enjoy sexist humor and accept it as inoffensive. Atlantic Journal of Communication. 115-124. 2020
- eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter. International Journal of Advertising. 1153-1172. 2019
- Attention to issues and facts. Agenda Setting Journal. 186-207. 2019
- A network analysis of political incivility dimensions. Communication and the Public. 204-223. 2019
- Aggregate poll Web site use across the 2016 United States presidential election. First Monday. 2019
- Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors. Corporate Reputation Review. 26-37. 2019
- Natural born cynics? The role of personality characteristics in consumer skepticism of corporate social responsibility behaviors (vol 22, pg 26, 2019). Corporate Reputation Review. 38-38. 2019
- Reinforcing attitudes in a gatewatching news era: Individual-level antecedents to sharing fact-checks on social media. Communication Monographs. 112-132. 2019
- Social Capital as an Inhibitor of Online Political Incivility: An Analysis of Behavioral Patterns Among Politically Active Facebook Users. International Journal of Communication. 4313-4333. 2019
- Who finds value in news comment communities? An analysis of the influence of individual user, perceived news site quality, and site type factors. Telematics and Informatics. 1237-1248. 2018
- A Motivational Perspective on Mass Communication Students’ Satisfaction With Their Major: Investigating Antecedents and Consequences. Journalism and Mass Communication Educator. 50-66. 2018
- Forming, Reinforcing, or Changing Attitudes? Individual-level Antecedents to Sharing Fact-checks on Social Media.. Communication Monographs. 2018
- Use of military-themed first-person shooter games and militarism: An investigation of two potential facilitating mechanisms. Computers in Human Behavior. 192-199. 2018
- Examination of the Relationship Between Gender, Performance, and Enjoyment of a First-Person Shooter Game. Simulation & Gaming. 338-362. 2017
- Does negative campaign advertising stimulate uncivil communication on social media? Measuring audience response using big data. Computers in Human Behavior. 368-377. 2017
- Socioeconomic Status, Social Capital, and Partisan Polarity as Predictors of Political Incivility on Twitter: A Congressional District-Level Analysis. Social science computer review. 10-32. 2017
- Social Capital, Political Polarity, and Socioeconomic Status as Predictors of Political Incivility on Twitter: A Congressional District-Level Analysis. Social science computer review. 2016
- Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy. Journal of Current Issues and Research in Advertising. 113-130. 2016
- Tapping Into a New Stream of (Personal) Data: Assessing Journalists' Different Use of Social Media. Journalism and Mass Communication Quarterly. 383-408. 2016
- Examination of the factors that influence the technological adoption intentions of tomorrow's new media producers: A longitudinal exploration. Computers in Human Behavior. 1117-1124. 2016
- Development and test of a multidimensional scale of blog engagement. Journal of Public Relations Research. 127-145. 2016
- Investigating the influence of age, social capital affinity, and flow on positive outcomes reported by e-commerce site users. Behaviour and Information Technology. 380-393. 2016
- Interdependent Self-Construal, Self-Efficacy, and Community Involvement as Predictors of Perceived Knowledge Gain Among MMORPG Players. Cyberpsychology, Behavior, and Social Networking. 468-473. 2015
- The Effect of Numeracy on the Relationship Between State Reactance and Message Evaluations. Communication Research Reports. 314-321. 2015
- Subjective Norms as a Driver of Mass Communication Students’ Intentions to Adopt New Media Production Technologies. Journalism and Mass Communication Educator. 348-364. 2013
- The Daily You. Mass Communication and Society. 933-935. 2013
- Is ghost blogging like speechwriting? A survey of practitioners about the ethics of ghost blogging.. Public Relations Journal. 1-41. 2013
- Changing user motivations for social networking site usage: implications for internet advertisers. International Journal of Internet Marketing and Advertising. 120-120. 2012

Background

education and training

Ph.D., University of Oregon 2014
M.A., San Diego State University 2010
B.A., Miami University Oxford Campus 2006

awards and honors

Exceptional Graduate Faculty Mentor Award, conferred by Graduate School, 2023

International Activities

geographic focus

Belgium Country
Europe Continent
Finland Country
France Country
Netherlands Country
Spain Country