Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy Journal Article uri icon

Overview

publication date

  • July 2, 2016

Date in CU Experts

  • January 30, 2017 2:20 AM

Full Author List

  • Hopp T; Gangadharbatla H

author count

  • 2

Other Profiles

International Standard Serial Number (ISSN)

  • 1064-1734

Electronic International Standard Serial Number (EISSN)

  • 2164-7313

Additional Document Info

start page

  • 113

end page

  • 130

volume

  • 37

issue

  • 2