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Publications in VIVO

Fisher, Jolene

Associate Professor

Positions

Research Areas research areas

Research

keywords

  • videogames, serious games, strategic communication, strategic communication for social change

Publications

selected publications

Teaching

courses taught

  • APRD 1002 - Introduction to Branding
    Primary Instructor - Spring 2018 / Spring 2019
    Designed to help students acquire a basic understanding of brand and brand culture. Emphasis on theories and practical problems to learn effective ways of building a strong brand strategy. Encompasses every facet of making strategic decisions for a brand. Involves understanding the content a consumer requires, how the consumer will come in contact with the brand and what is the goal of the relationship between consumer and content.
  • APRD 1003 - Principles of Strategic Communication
    Primary Instructor - Fall 2023 / Spring 2024 / Fall 2024
    Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
  • APRD 3112 - International Public Relations
    Primary Instructor - Fall 2018 / Fall 2019 / Spring 2020 / Fall 2021
    Introduces students to the cultural, social and economic issues relevant to strategic communication in the global arena. Provides students with the foundational tools necessary to both understand and effectively navigate the often complex world of strategic intercultural communication. Specific topics will include exploration of the contextual factors that influence public relations practice in different nations/regions, discussion of the various theoretical models that govern global PR practice and critical evaluation of international PR case studies/campaigns.
  • APRD 4403 - Strategic Communication Campaigns
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019 / Fall 2020
    Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
  • APRD 4405 - Strategic Communication Capstone
    Primary Instructor - Spring 2022
    Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
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Background

International Activities