APRD 1003 - Principles of Strategic Communication uri icon

Overview

description

  • Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.

instructor(s)

  • Fisher, Jolene  
    Primary Instructor - Fall 2023 / Spring 2024 / Fall 2024
  • Ganga, Harsha  
    Primary Instructor - Summer 2019
  • Logan, Kelty  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022
  • St. John, Burton, III  
    Primary Instructor - Fall 2022 / Spring 2023
  • Willis, Erin  
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021 / Spring 2022