Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
instructor(s)
Elliston, Diane Marie
Primary Instructor
- Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024 / Spring 2025
