APRD 3006 - History of Advertising
Primary Instructor
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Fall 2022 / Spring 2023 / Fall 2023
Explores the critical moments in advertising history from the start of the Industrial Revolution through the current post digital era.
APRD 3007 - Curiosity for Strategists
Primary Instructor
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Fall 2021
Introduces students to the practice of curiosity as the basis of creative problem solving. Students will participate in exercises and exploration based projects to increase productive curiosity, critical thinking and creative products, which will inform the development of integrated marketing communication campaigns.
APRD 3009 - Brand Solutions
Primary Instructor
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Spring 2022
Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
APRD 3010 - Consumer Insights
Primary Instructor
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Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023
Teaches students how to determine the emotional as well as the practical needs that drive the use of a particular category of products or services. Using a variety of qualitative research methods, as well as survey research, students will learn how to identify consumer insights and brand insights for purposes of building a creative strategy.
APRD 4100 - Brands and Culture
Primary Instructor
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Fall 2018 / Fall 2022 / Spring 2023 / Fall 2023
Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Spring 2019
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4931 - Internship
Primary Instructor
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Spring 2022 / Fall 2022 / Spring 2023 / Summer 2023
Internship course.
