Explores the intersection between culture and marketing communication. Students will examine brand communities, brand and category culture as well as popular culture and the impact on and within marketing communication. The goal is for students to become more aware of the importance of culture in the ability of communication to disrupt the status quo within a market.
instructor(s)
Nottoli, David William
Primary Instructor
- Fall 2018 / Fall 2022 / Spring 2023 / Fall 2023 / Fall 2025 / Spring 2026
