Dr. Logan's research is focused on the challenges of the emerging digital media environment. In particular, she researches the changing patterns of media usage resulting from digital technology; compares the media effects attributable to legacy and new media; compares attitudes towards advertising across media; and assesses the implications for the advertising industry. Her early research utilized reliable measures developed specifically for television and adapted for the measurement of online vehicles such as online television and Facebook. Because these scales did not account for the effects of interactivity, she has also explored the development of new metrics to compare and contrast digital platforms and traditional, mass media.
keywords
online streaming television, social media, new media, media effects, internet privacy, privacy paradox
