Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
instructor(s)
Lee, Seow Ting
Primary Instructor
- Spring 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Spring 2022 / Spring 2023
Logan, Kelty
Primary Instructor
- Fall 2018 / Spring 2019
Poole, Lori
Primary Instructor
- Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
