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  • Contact Info

Young, Morgan

Teaching Assistant Professor

Positions

Research Areas research areas

Research

keywords

  • Advertising

Teaching

courses taught

  • APRD 2001 - Strategic Thinking in Advertising and Public Relations
    Primary Instructor - Spring 2024 / Fall 2024
    Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
  • APRD 3004 - Account Management
    Primary Instructor - Fall 2022 / Spring 2023 / Fall 2023
    Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness.
  • APRD 3005 - Content Strategy and User Engagement
    Primary Instructor - Fall 2021 / Fall 2022
    Explore and understand the importance of content as a brand building tool. Students will gain the ability to use analytics to create strategy that allows the brand to have meaningful and cohesive conversation with its community.
  • APRD 3009 - Brand Building
    Primary Instructor - Summer 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
    Explains the value of a brand in a marketing and advertising environment: how to build, manage, and protect a brand. Specific areas covered include what a brand is and why it matters, how a brand creates value, ways to measure and understand the value of a brand, managing new and established brands, and the role of consumer insight in managing a brand.
  • APRD 3010 - Consumer Insights
    Primary Instructor - Summer 2024
    Students will learn how to leverage insights for the purposes of creative strategy and creative brief writing.
  • ... more

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