APRD 2001 - Strategic Thinking in Advertising and Public Relations Course uri icon

Overview

description

  • Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.

instructor(s)

  • Felix, Cheri Lynn  
    Primary Instructor - Spring 2025 / Fall 2025 / Spring 2026
  • Gale, Kendra L  
    Primary Instructor - Spring 2020
  • St. John, Burton, III  
    Primary Instructor - Summer 2020 / Spring 2021 / Summer 2022 / Spring 2023 / Spring 2024
  • Young, Morgan  
    Primary Instructor - Spring 2024 / Fall 2024 / Spring 2025 / Fall 2025 / Spring 2026