Dr. Schauster uses qualitative research methods including ethnography and interviews to examine the relationship between advertising ethics and organizational culture. Topics Schauster examines under this overarching agenda include message ethics, business ethics, virtue ethics, moral psychology, organizational leadership and values. Her research also examines emerging media practices, and changing organizational structures of advertising and public relations industries and implications for ethics and education.
keywords
media ethics, advertising ethics, native advertising, organizational culture, organizational leadership
