Dr. Jordan Morehouse is an Assistant Professor of Public Relations. Morehouse earned a Ph.D. in mass communication from the University of North Carolina in Chapel Hill in 2020 and a M.A. in mass communication from the University of Houston in 2015. Morehouse has recently published research in the Journal of Public Relations Research, Journal of Advertising, Public Relations Review, and more. Her research interests include public relations, non-profit organizations, engagement, religious communication, and relationship management. Her current work investigates the ways in which religious organizations practice public relations and the outcomes of their efforts, including their relational engagement strategies/outcomes and crisis communication efforts. Morehouse is a 2021-2022 Page/Johnson Legacy Scholar of the Arthur W. Page Society, and a multi-method social scientist who has utilized semi-structured interviews, participant observation, content analyses, surveys, and social network analysis in her research. Morehouse joined CU Boulder from Clemson University where she was an assistant professor of strategic communication, and Morehouse brings over ten years of industry experience as a public relations professional specializing in digital communication strategies and tactics for corporate and non-profit organizations.
keywords
strategic communication, relationship management, religious public relations, non-profit organizations
APRD 3105 - Public Relations Strategy and Implementation
Primary Instructor
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Fall 2023 / Spring 2024
Exposes students to concepts in strategic planning and implementation of public relations efforts. Students will come to understand the organization's internal and external communications and identify potential crises in the development of public relations strategy. This class provides an overview of the public relations process and its application to the development of strategy. Students will also understand implementation and evaluation of strategy.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Spring 2024
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
