Wang's research concentrates on understanding how immersive media technology influences individuals' perceptions, attitudes, and behaviors in both the real and virtual worlds. She studies the effects of Virtual Reality (VR) and Augmented Reality (AR) technologies on cognitive and emotional processes, and identifying the psychological mechanisms that come into play in various contexts, including consumer psychology, social issues, and health promotion. In addition, She has explored the realm of artificial intelligence (AI), advertising, and human-computer interaction (HCI), particularly focusing on factors that might influence how consumers perceive and use AI in online searching and shopping environments.
keywords
Immersive media; Human-computer interaction; AI and Advertising; Emerging Media and Advertising; Persuasion
