Wang's research concentrates on understanding how immersive media technology influences individuals' perceptions, attitudes, and behaviors in both the real and virtual worlds. She studies the effects of Virtual Reality (VR) and Augmented Reality (AR) technologies on cognitive and emotional processes, and identifying the psychological mechanisms that come into play in various contexts, including consumer psychology, social issues, and health promotion. In addition, She has explored the realm of artificial intelligence (AI), advertising, and human-computer interaction (HCI), particularly focusing on factors that might influence how consumers perceive and use AI in online searching and shopping environments.
keywords
Immersive media; Human-computer interaction; AI and Advertising; Emerging Media and Advertising; Persuasion
APRD 3010 - Consumer Insights
Primary Instructor
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Fall 2023 / Spring 2024
Teaches students how to determine the emotional as well as the practical needs that drive the use of a particular category of products or services. Using a variety of qualitative research methods, as well as survey research, students will learn how to identify consumer insights and brand insights for purposes of building a creative strategy.
