• Contact Info

Kennedy, Heather

Teaching Associate Professor



courses taught

  • BADM 1260 - First-Year Global Experience
    Primary Instructor - Spring 2020
    In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
  • BASE 2101 - BCOR Applied Semester Experience 1: Early Stage
    Primary Instructor - Fall 2018
    Builds on material covered in BCOR 2001, BCOR 2002 and BCOR 2003. Provides students the opportunity to apply tools from the functional business disciplines. Business problems, solutions and decisions are addressed in the context of an early stage business. May be repeated up to 6 total credit hours.
  • BASE 2104 - BCOR Applied Semester Experience
    Primary Instructor - Spring 2019 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
    Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses. Recommended corequisites: BCOR 2301 2302, 2303 and 2304.
  • BCOR 2001 - Principles of Marketing and Management
    Primary Instructor - Summer 2018
    Focuses on the basic principles of marketing and management. Within the marketing domain, students will be exposed to the role of marketing within a market economy, along with managerial decision making with respect to the marketing mix variables of price, product promotion and distribution. Within the management domain, students will learn how modern businesses compete in the global marketplace by utilizing the knowledge and skills of managers. Credit not granted for this course and BCOR 2300 and BCOR 2400.
  • BCOR 2201 - Principles of Marketing
    Primary Instructor - Fall 2018
    Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
  • MBAC 6090 - Marketing Management
    Primary Instructor - Fall 2019 / Spring 2020 / Fall 2022
    Provides a solid foundation of marketing knowledge by focusing on principles of marketing. Introduces the role that marketing cases play in advancing understanding and skill development in the field of marketing. Case discussions illustrate concepts discussed, and case studies are used to introduce the marketing decision making process. Emphasizes the international nature of marketing, as well as the importance of analysis and the understanding of the economic, demographic, political-legal-regulatory, sociocultural, technological, and natural environments.
  • MBAX 6195 - Special Topics in Entrepreneurship
    Primary Instructor - Fall 2022
    Provides a vehicle for the development and presentation of new topics with the potential of being incorporated into the standard MBA curriculum. May be repeated up to 6 total credit hours.
  • MBAX 6310 - Marketing Strategy
    Primary Instructor - Spring 2018 / Spring 2019 / Fall 2019 / Fall 2020 / Fall 2021 / Fall 2022 / Fall 2023
    Marketing strategy has developed into an increasingly critical managerial activity as businesses recognizethe importance of creating customer value and being customer oriented. Discusses key elements of successful marketing strategy including market/customer analysis and competitor analysis, and identifies strategic approaches managers may adopt to succeed in today's highly competitive and rapidly changing business environment.
  • MBAX 6361 - New Product Development
    Primary Instructor - Fall 2023
    Provides students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them. Using a combination of lectures, cases, and a project, this course will examine the process of designing, testing and launching new products.
  • MBAX 6368 - Consumer Packaged Goods Marketing Applied to the Natural & Organic Industry
    Primary Instructor - Spring 2022 / Spring 2023 / Spring 2024
    Explores the world of consumer packaged goods (CPG) and brand management skills needed to successfully launch and manage products in a retail environment, applied to the natural and organic product industry. The course will be split into three parts: 1) CPG and Brand Management principles and techniques, 2) shopper insights to manage CPG products at retail, 3) brand and retail management principles applied to the Natural & Organic industry.
  • MBAX 6595 - Special Topics in Organizational Behavior
    Primary Instructor - Spring 2021
    Provides a vehicle for the development and presentation of new topics with the potential of being incorporated into the standard MBA curriculum. May be repeated up to 6 total credit hours.
  • MKTG 4250 - Product Strategy
    Primary Instructor - Summer 2022 / Summer 2023
    Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.
  • MKTG 4550 - Advertising and Promotion Management
    Primary Instructor - Spring 2018 / Spring 2020 / Fall 2020 / Fall 2021 / Fall 2023
    Analyzes advertising and promotion principles and practices from the marketing manager's point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations.
  • MKTG 4850 - Senior Seminar in Marketing
    Primary Instructor - Summer 2020
    Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.
  • MSBC 5490 - Supervised Business Analytics Internship
    Primary Instructor - Spring 2023
    Provides an opportunity to execute a project for a company, integrating course work knowledge in an applied capstone experience. Allows first hand exposure to the business analytics as both an observer and creator of the business analytics process. Students work closely with an area client company to solve an important business analytics problem under the close supervision of the instructor.


International Activities