Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.
Lacy, Andy, Jr.
Primary Instructor
- Fall 2019 / Fall 2020 / Summer 2021 / Fall 2021 / Summer 2022 / Fall 2022 / Summer 2023 / Fall 2023 / Summer 2024 / Fall 2024
McMahon, Kevin
Primary Instructor
- Spring 2018 / Fall 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
