BASE 2104 - BCOR Applied Semester Experience
Primary Instructor
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Spring 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Spring 2024 / Fall 2024
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
BCOR 2201 - Principles of Marketing
Primary Instructor
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Summer 2019 / Fall 2019 / Fall 2020 / Fall 2021
Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
BUSM 3010 - Product Development I
Primary Instructor
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Fall 2023 / Spring 2024
Examines structures that support organizational innovation and change. Focuses on effective teamwork and tools needed during new product development to improve success. Degree credit not granted for this course and BUSM 3001.
BUSM 3011 - Product Development II
Primary Instructor
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Spring 2020 / Fall 2020 / Fall 2021 / Fall 2022 / Fall 2023 / Spring 2024
Examines structures that support organizational innovation and change. Focuses on effective teamwork and tools needed during new product development to improve success.
MKTG 4300 - Pricing and Channels of Distribution
Primary Instructor
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Spring 2023
Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.
MKTG 4850 - Senior Seminar in Marketing
Primary Instructor
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Fall 2019 / Fall 2020 / Summer 2021 / Fall 2021 / Summer 2022 / Fall 2022 / Summer 2023 / Fall 2023 / Summer 2024 / Fall 2024
Capstone marketing course that integrates and further develops what students have learned in other courses. Provides students with the insight and skills necessary to formulate and implement sound socially responsible marketing strategies, product line management strategies, promotional and product/service communication strategies, pricing, and distribution strategies. Required for marketing majors.
