MKTG 4250 - Product Strategy Course uri icon

Overview

description

  • Covers major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include concept development and testing, conjoint analysis, product positioning, brand image measurements and brand management, and product issues in public policy and ethics. Methods of instruction include lectures, case discussions, student group papers and projects, and examinations. Required for marketing majors.

instructor(s)

  • Edwards, Emily  
    Primary Instructor - Spring 2018 / Fall 2018 / Fall 2020 / Spring 2021 / Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
  • Kennedy, Heather  
    Primary Instructor - Summer 2022 / Summer 2023
  • Ramos, Elmer Feliciano  
    Primary Instructor - Fall 2024
  • Winter, Meg  
    Primary Instructor - Spring 2023 / Spring 2024 / Summer 2024