Marketing strategy has developed into an increasingly critical managerial activity as businesses recognizethe importance of creating customer value and being customer oriented. Discusses key elements of successful marketing strategy including market/customer analysis and competitor analysis, and identifies strategic approaches managers may adopt to succeed in today's highly competitive and rapidly changing business environment.
instructor(s)
Kennedy, Heather
Primary Instructor
- Spring 2018 / Spring 2019 / Fall 2019 / Fall 2020 / Fall 2021 / Fall 2022 / Fall 2023
