One key area of Sangwook Lee’s research focuses on the psychological effects of communication technologies, particularly AI-driven systems like personalized advertising. His work examines how users perceive and respond to algorithmic processes, such as behavioral targeting and data-driven personalization, which are increasingly prevalent in digital environments. His research also focuses on the ethical implications of AI and the impact of digital technologies on advertising effectiveness. Additionally, he also explores the psychological effects of communication technologies, including AI, VR, and AR. His work has been published in journals such as Media Psychology, Computers in Human Behavior, International Journal of Human-Computer Interaction, and Behaviour & Information Technology.
keywords
Human Computer Interaction, Computer Mediated Communication
APRD 3002 - Communication and Media Planning
Primary Instructor
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Fall 2025
Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
APRD 3301 - Social Media Strategies
Primary Instructor
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Fall 2024 / Spring 2025 / Fall 2025 / Spring 2026
Emphasis on how social media and internet marketing influence public relations; understand the fundamentals and best practices in social media management, visual communication and mobile applications.
