APRD 2004 - Introduction to Research Methods and Insights
Primary Instructor
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Summer 2019
Provides students with the fundamental skills necessary to develop research-based strategies to address challenges faced by advertising, public relations, and marketing professionals in their efforts to address client communication needs.
APRD 3003 - Strategic Communication Research Methods
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships.
APRD 3400 - Concept Design
Primary Instructor
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Spring 2023
Introduces students to Design Thinking and the techniques for designing ideas into concepts. This course will lead students through the design thinking process of 1) Empathize, 2) Define, 3) Ideate, 4) Concept, 5) Prototype, 6) Test. The emphasis will be on the first four steps.
APRD 4403 - Strategic Communication Campaigns
Primary Instructor
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Spring 2018 / Spring 2019 / Spring 2020 / Summer 2020
Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
APRD 4405 - Strategic Communication Capstone
Primary Instructor
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Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023
Puts into practice knowledge from previous coursework to plan and execute a strategic communication campaign. Students work with others, operating as an agency. Students will develop one or more strategic communication campaigns. In addition, students will practice organizational and leadership skills; design and layout skills; produce a plans book; and pitch the proposed campaigns to the class and the client.
APRD 4931 - Internship
Primary Instructor
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Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2020
Internship course.
COMM 2500 - Interpersonal Communication
Primary Instructor
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Summer 2018 / Spring 2021 / Spring 2022 / Fall 2022
Examines how communication processes such as language and nonverbal behavior shape perceptions of self, influence identity, and impact interpersonal roles and relationships. Students learn theories of human interaction and consider how this can be used to improve relational communication. Recommended prerequisites: COMM 1210 and COMM 1600.
COMM 3410 - Intercultural Communication
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2019 / Fall 2020
Explores complex relationships between culture and communication processes from various conceptual perspectives. Considers the important role of context (e.g., social, historical, and cultural) in intercultural interactions. Recommended Prerequisites: COMM 1210 and COMM 1600.
COMM 3510 - Family Communication
Primary Instructor
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Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Spring 2021 / Fall 2021
Explores communication in families from various theoretical perspectives, such as social constructionism, systems theory, and dialectical theory. Communication patterns and processes created and sustained by family members are examined, including rules, roles, stories, rituals, myths, metaphors, themes, and cycles. Recommended prerequisites: COMM 1210 and COMM 1600.
COMM 3610 - Communication, Technology, and Society
Primary Instructor
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Spring 2018 / Summer 2018 / Fall 2018 / Spring 2019 / Summer 2019 / Fall 2019 / Spring 2020
Examines how electronic media influence our communication in relationships and communities. Focuses on how we use technology to create shared meanings, express identities, and coordinate interaction, and why such efforts succeed and fail. Also focuses on political and ethical questions concerning the development of communication technology in a global society characterized by conflict and inequality. Recommended prerequisites: COMM 1210 and COMM 1600.
COMM 3750 - Quantitative Research Methods
Primary Instructor
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Spring 2020 / Spring 2021 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023
Introduces empirical communication research. Students develop skills in collecting data and analyzing statistical research. Students conduct an original research project applying numerical analysis to communication behavior. Recommended prerequisites: COMM 1210 and COMM 1600.
COMM 4510 - Senior Seminar: Interpersonal Communication
Primary Instructor
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Spring 2018
Requires students to synthesize and demonstrate what they've learned in the major. Please refer to the specific description listed for the current semester. Each seminar will vary greatly in format and content.
COMM 4950 - Senior Thesis: Honors
Primary Instructor
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Spring 2023
For exceptional communication majors who wish to graduate with department honors and receive credit for writing an honors thesis. Recommended prerequisite: COMM 4100 and overall GPA of 3.35 or higher and a COMM or COMN GPA of 3.50 or higher.
