EMEA 5094 - Market Research & Analysis for Tech Industries
Primary Instructor
-
Summer 2023 / Fall 2023 / Spring 2024
This first course in the Digital Marketing Specialization begins with customer behavior, both consumer and business-to-business. We learn to design and execute means of gathering information on markets and customers, market research. We then analyze that data using various tools and approaches. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
EMEA 5095 - Digital Media & Strategic Planning in Technology Markets
Primary Instructor
-
Fall 2023 / Spring 2024
In this second Digital Marketing Specialization course we develop strategic analysis and planning skills, applying the tools of industry to turn market research into actionable items. Next, we will investigate the most effective media channels available, focused on the more efficient and dynamic digital marketing channels. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
EMEA 5096 - Building and Pitching Marketing Campaigns in Tech Industries
Primary Instructor
-
Fall 2023 / Spring 2024
In this third Digital Marketing Specialization course we bring together all our skills to build a marketing plan for a real-world startup company of our choosing. We develop and apply industry decision metrics and critical lenses while building a comprehensive plan, both written and a video pitch, addressing executive decision-makers. Now our guiding scenario of a technology startup with a novel product comes to fruition with a complete strategic program for a firm operating in a dynamic engineering industry.
EMEN 4100 - Engineering Economics
Primary Instructor
-
Fall 2018 / Fall 2019 / Fall 2020 / Fall 2021
Introduces engineering cost concepts, financial statements and the corporate economic environment. Includes concepts and methods of analysis of the time value of money, comparison of project alternatives before and after taxes, cash flow, replacement analysis, risk management and financial case statements.
EMEN 5030 - Fundamentals of Project Management
Primary Instructor
-
Fall 2020
Provides an in-depth introduction to the project management discipline, including the concepts, tools and techniques used in the management and leadership of projects small and large alike. Key topics covered include the role of the project manager; project team selection and management; cost, schedule and risk management; quality in projects; introduction to creating and maintaining project plans through the project lifecycle.
EMEN 5032 - Advanced Topics in Project Management
Primary Instructor
-
Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
Emphasizes judgment-intensive decision-making and team leadership. Analyze and debate complex case studies drawn from multiple industries to illuminate best and worst practices that impact businesses, careers and lives. Advanced PM tools are reviewed and assessed for real-world utility. Students present a mini case drawn from a prominent event or their own experience.
EMEN 5090 - Marketing and Technology Ventures
Primary Instructor
-
Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Fall 2022 / Fall 2023
Why do great products often lose in tech markets? This course analyzes processes for developing the customer bases essential for commercial success. Student teams develop strategic launch programs for actual tech startups of their choosing. Students will analyze and discuss real-world case studies and alternative strategies. Structured towards professional applicability for engineers in large enterprises as well as startups.
EMEN 5710 - Applied Business Decisions
Primary Instructor
-
Fall 2018 / Fall 2019 / Fall 2020
Student Teams launch a virtual company in a simulated tech-driven manufacturing industry. Plot your strategic direction and make tactical choices in product development, marketing, manufacturing, operations and finance. Present a business pitch and executive summary to secure venture capital or angel funding. The course focuses on the interplay among organizational functions. Targeted towards future general management and entrepreneurial roles.
