This first course in the Digital Marketing Specialization begins with customer behavior, both consumer and business-to-business. We learn to design and execute means of gathering information on markets and customers, market research. We then analyze that data using various tools and approaches. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
instructor(s)
Svoboda, John D.
Primary Instructor
- Summer 2023 / Fall 2023 / Spring 2024
