In this second Digital Marketing Specialization course we develop strategic analysis and planning skills, applying the tools of industry to turn market research into actionable items. Next, we will investigate the most effective media channels available, focused on the more efficient and dynamic digital marketing channels. Throughout, our guiding scenario of a technology or engineering startup with a novel product or service is both exciting and a realistic representation of staff, financial and time resources.
instructor(s)
Svoboda, John D.
Primary Instructor
- Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024
