This third course of the Marketing Strategy for Engineers and Technologists specialization brings together all skills to build a marketing plan for a real-world startup company of our choosing. We develop and apply industry decision metrics and critical lenses while building a comprehensive plan, both written and a video pitch, addressing executive decision-makers. Now our guiding scenario of a technology startup with a novel product comes to fruition with a complete strategic program for a firm operating in a dynamic engineering industry.
instructor(s)
Svoboda, John D.
Primary Instructor
- Fall 2023 / Spring 2024 / Summer 2024 / Fall 2024 / Spring 2025 / Summer 2025 / Fall 2025 / Spring 2026
