BADM 1260 - First-Year Global Experience
Primary Instructor
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Spring 2018 / Spring 2019 / Spring 2020
In today's world of increased mobility, globally aware students have more choices for employment upon graduation and are immediately ready to contribute in global environments. They are aware of global issues and cultural differences, and their global mindset allows them to recognize good ideas from whenever they might come and new market/product opportunities wherever they might exist. This course is the first step toward the development of a global mindset. It provides a meaningful global experience to first-year business students through an in-depth perspective of a specific country or region outside the United States and a short academic trip to the region.
BASE 2101 - BCOR Applied Semester Experience 1: Early Stage
Primary Instructor
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Spring 2018
Builds on material covered in BCOR 2001, BCOR 2002 and BCOR 2003. Provides students the opportunity to apply tools from the functional business disciplines. Business problems, solutions and decisions are addressed in the context of an early stage business. May be repeated up to 6 total credit hours.
BASE 2102 - BCOR Applied Semester Experience 2: Growth Stage
Primary Instructor
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Spring 2018
Builds on material covered in BCOR 2001, BCOR 2002 and BCOR 2003. Provides students the opportunity to apply tools from the functional business disciplines. Business problems, solutions and decisions are addressed in the context of a growth stage business. May be repeated up to 6 total credit hours.
BASE 2103 - BCOR Applied Semester Experience 3: Mature Stage
Primary Instructor
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Spring 2018
Builds on material covered in BCOR 2001, BCOR 2002 and BCOR 2003. Provides students the opportunity to apply tools from the functional business disciplines. Business problems, solutions and decisions are addressed in the context of a mature stage business. May be repeated up to 6 total credit hours.
BASE 2104 - BCOR Applied Semester Experience
Primary Instructor
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Spring 2018 / Spring 2019 / Spring 2020 / Spring 2021 / Spring 2022 / Spring 2023 / Spring 2024
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
BCOR 2201 - Principles of Marketing
Primary Instructor
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Fall 2018 / Fall 2019
Focuses on developing a core marketing toolkit for future business professionals. The tools help identify, reach, motivate, and satisfy customers. The course includes both the strategic perspective and the tactical execution of the 4 Ps-place, price, product, and promotion. Students will learn about the breadth of what marketers do to facilitate exchange between buyers and sellers and about the quantitative analysis that supports those exchanges. Credit not granted for this course and BCOR 2400, BCOR 2001.
BUSM 2010 - Principles of Marketing
Primary Instructor
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Fall 2021
Introduces students to marketing concepts used in many types of organizations. Marketing activities are useful throughout business and society, for identifying, reaching, motivating, and satisfying people. The course covers both strategy and tactics. Marketing tactics include the well-known 4 P's framework: place, price, product, and promotion. Degree credit not granted for this course and BUSM 2001.
MKTG 3100 - Fundamentals of Professional Selling
Primary Instructor
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Fall 2018 / Fall 2019 / Spring 2024
Explores the principles and methods of professional salesmanship with a focus on sales processes, best practices and frameworks used to organize sales efforts. Structured to include involvement from working sales professionals. Topics covered include: the role and value of professional selling in the marketing mix, ethical sales practices, sales quotas and compensation, effective sales communication, prospecting and funnel management, overcoming objections, professional sales closure and negotiation techniques.
