Introduces the principles and strategies of modern professional selling while exploring sales as effective, persuasive communication. Students learn to identify prospects, uncover needs, and present value through engagement with experienced professionals and applied projects. Emphasizes listening, influence, and negotiation skills applicable across careers, and examines how technology and AI are transforming the sales landscape.
instructor(s)
Higgins, Brian
Primary Instructor
- Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023
Lewis, Mary Beth
Primary Instructor
- Fall 2018 / Fall 2019 / Spring 2024
