The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings Journal Article
Overview
publication date
- October 1, 2010
has restriction
- closed
Date in CU Experts
- October 21, 2013 2:48 AM
Full Author List
- Suk K; Yoon S-O; Lichtenstein DR; Song SY
author count
- 4
citation count
- 6
published in
- Journal of Marketing Research Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0022-2437
Electronic International Standard Serial Number (EISSN)
- 1547-7193
Digital Object Identifier (DOI)
Additional Document Info
start page
- 983
end page
- 995
volume
- 47
issue
- 5