The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy Journal Article uri icon



  • This research explores the impact of weight-management remedy marketing on healthy lifestyle behaviors. Three studies demonstrate that exposure to drug (but not supplement) marketing for weight management encourages unhealthy consumer behavior as a result of consumers' reliance on erroneous beliefs about health remedies. The authors explore the possible mitigating role of two dimensions of healthy literacy: nutrition knowledge and remedy knowledge. Whether measured or manipulated, the results show remedy knowledge to be more effective than nutrition knowledge at lessening the effect of weight-management drug marketing on unhealthy behavior. The authors close with a discussion of the theoretical and substantive implications of this research for consumer welfare.

publication date

  • April 1, 2015

has restriction

  • closed

Date in CU Experts

  • January 7, 2023 4:06 AM

Full Author List

  • Bolton LE; Bhattacharjee A; Reed A

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 0743-9156

Electronic International Standard Serial Number (EISSN)

  • 1547-7207

Additional Document Info

start page

  • 50

end page

  • 62


  • 34


  • 1