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Publications in VIVO

Bhattacharjee, Amit

Associate Professor


Research Areas research areas


research overview

  • My research investigates how people evaluate the morality of voluntary market exchanges. Currently, the marketing discipline and social sciences lack an integrative descriptive understanding of lay conceptions of “morality in the marketplace.” My work has begun to establish this foundation: I examine how consumers’ moral psychology and subjective normative standards shape the way they perceive and interact with the marketplace. Within this unifying framework, my individual research projects can be roughly organized into four substreams: 1) Lay economic reasoning about market dynamics and outcomes, 2) The perceived causes and consequences of inequality, 3) The psychology of marketplace moralization, and 4) Consumer signaling, self-expressive consumption, and perceptions of authenticity.


  • Perceptions of Market Fairness, Morality and Welfare, Moral Psychology, Political Psychology, Economic Psychology, Signaling and Symbolic Consumption, Consumer Well-Being and Utility from Experience, Judgment and Decision Making


selected publications


courses taught

  • MKTG 3350 - Marketing Research and Analytics
    Primary Instructor - Spring 2023 / Fall 2023
    Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .


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