Impact of self-efficacy on e-Service brands Chapter uri icon

Overview

abstract

  • "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

publication date

  • January 1, 2009

Date in CU Experts

  • March 12, 2015 9:37 AM

Full Author List

  • Daughtery T; Gangadharbatla H; Eastin M

Full Editor List

  • Bandyopadhyay S

author count

  • 3

Other Profiles

International Standard Book Number (ISBN) 10

  • 1599048132

International Standard Book Number (ISBN) 13

  • 9781599048130