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Ganga, Harsha

Professor

Positions

Research Areas research areas

Research

research overview

  • Harsha Gangadharbatla’s research focuses on new and emerging media, social and economic effects of advertising, and environmental communication.

keywords

  • media effects, social and digital media, social and economic effects of advertising, interactive advertising, video games, environmental communication

Publications

selected publications

Teaching

courses taught

  • APRD 1000 - Creative Industries
    Primary Instructor - Summer 2018
    Explores creative and strategic thinking and the many industries involved in creating brand communication as well as these industries growing interdependence in a changing media landscape. Considers technology's impact and the effect of commercial culture on an increasingly diverse society.
  • APRD 1003 - Principles of Strategic Communication
    Primary Instructor - Summer 2019
    Introduces the foundations, nature, and practices of advertising and public relations and the various industry functions - including account management, market research, account planning, media planning, creative strategy, creative execution, branding, image reputation and crisis management. This course offers historical, organizational, financial, creative and critical perspectives concerning strategic communication.
  • APRD 2001 - Strategic Thinking in Advertising and Public Relations
    Primary Instructor - Spring 2022 / Fall 2022 / Fall 2023
    Reviews historical and contemporary views of critical and strategic thinking, as well as strategic practices utilized in advertising, branding, and public relations through the use of readings, exploration of case studies, lectures, individual and group exercises, and client projects.
  • APRD 3002 - Communication and Media Planning
    Primary Instructor - Summer 2021 / Fall 2021
    Concentrates on strategies and tactics advertisers and marketers use to communicate their brand stories to their desired audiences. These include traditional media planning and placement - TV, print, radio, and out-of-home - as well as new areas like digital, social, and experiential approaches to communications. Students will learn how to create, develop, and present communication plans and campaigns in an interactive and fast-paced environment.
  • APRD 4403 - Strategic Communication Campaigns
    Primary Instructor - Spring 2021
    Gives students the opportunity to work in small groups to develop material for an actual client. Examines basic principles of group dynamics and effective teamwork while conducting research, developing strategies and creating a multimedia campaign. All work is presented to the client.
    • ... more

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