Motivations for social networking site adoption Chapter uri icon



  • "This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to ...

publication date

  • July 31, 2010

Date in CU Experts

  • March 12, 2015 9:22 AM

Full Author List

  • Gangadharbatla H

Full Editor List

  • Eastin MS

author count

  • 1

Other Profiles

International Standard Book Number (ISBN) 10

  • 1605667935

International Standard Book Number (ISBN) 13

  • 9781605667935