journal article

• Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity.  Marketing science. 1106-1122. 2021
• Research on Idea Generation and Selection: Implications for Management of Technology.  Production and Operations Management. 633-651. 2017
• The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis.  Journal of Marketing Research. 14-26. 2014
• Search and the Introduction of Improved Technologies.  Naval Research Logistics. 578-594. 2011
• Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas.  Management science. 107-128. 2011
• Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.  Marketing science. 108-121. 2010
• Repeated commit-or-defer decisions with a deadline: The influenza vaccine composition.  Operations Research. 527-541. 2008
• Technology choice and timing with positive network effects.  European Journal of Operational Research. 268-282. 2006
• Smart agents: When lower search costs for quality information increase price sensitivity.  Journal of Consumer Research. 56-71. 2003
• Pricing for a Durable-Goods Monopolist Under Rapid Sequential Innovation.  Management science. 1552-1561. 2001