Professor Kornish is best known for her work on idea generation and selection in the fuzzy front end of innovation. After her administrative service, she has begun work on issues in the marketing of higher education.
keywords
innovation and new products, idea generation and selection in the fuzzy front end of innovation, search for the best alternative, marketing in higher education
BADM 1250 - Designing Your Leeds 1: Exploration
Primary Instructor
-
Fall 2021 / Fall 2022 / Fall 2023
Designing Your Leeds is a class about customizing your college experience to get the most out of it. Using a process rooted in Design Thinking, the course equips students with tools to design and prototype a college experience that best aligns with who they are and what they hope to get from college. Students will explore the purpose of college, reflect on personal values and strengths, learn about educational and career opportunities, and create a prototype of their 4 year experience. Through in-class activities and out of class assignments, students will also learn and practice professional and self-leadership skills.
BADM 3200 - Designing Your Leeds 2: Accelerator
Primary Instructor
-
Fall 2021 / Fall 2022 / Fall 2023 / Fall 2024
This course is for the Dean's Leadership Fellows and is designed to help students develop professional competencies and durable skills essential for successful careers in business. Through hands-on projects and experiential opportunities, students will explore career pathways, build adaptability for the workplace, and gain a clearer understanding of professional expectations. The course also strengthens knowledge of effective job search strategies and supports the development of a career management plan for transitioning into the workplace. Topics include resumes, cover letters, personal branding, internships, career decision making, networking, career pathways, and the strategic use of social media. Degree credit not granted for this course and BADM 3100.
BASE 2104 - BCOR Applied Semester Experience
Primary Instructor
-
Spring 2020 / Spring 2021 / Spring 2025
Focuses on major business decisions integrating across business functional areas. Students complete multiple business projects drawing on knowledge and tools from previous BCOR courses.
MBAX 6350 - Digital Marketing
Primary Instructor
-
Spring 2018 / Fall 2018
Covers a variety of ways an organization uses online presence to support its goals. The main approaches covered are search engine optimization (SEO); online advertising, especially search ads (also called search engine marketing, SEM); and social media. SEO is setting up your website so that the right people can find you. Emphasis placed on selecting keywords and tracking responses to changes to a website. SEM refers to paid ("sponsored") ads on search engines. We will focus on AdWords.
