journal article

• Nonprototypical Product? Nonprototypical Product?.  Marketing science. 2025
• The promise and peril of dynamic targeted pricing.  International Journal of Research in Marketing. 1150-1165. 2022
• A Model of Product Line Marketing.  Management science. 6100-6115. 2022
• The economic impacts of carbon emission trading scheme on building retrofits: A case study with US medium office buildings.  Building and Environment. 2022
• Low-Price Guarantees in a Dual Channel of Distribution.  Marketing science. 765-782. 2021
• Strategic Implications of Confirmation Bias-Inducing Advertising.  Production and Operations Management. 1573-1596. 2020
• The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.  Journal of Marketing Research. 767-790. 2019
• Reference-Dependent Utility, Product Variety, and Price Competition.  Management science. 4302-4316. 2018
• Does Informative Advertising Increase Market Price? An Experimental Investigation.  Customer Needs and Solutions. 63-80. 2016
• Pricing Prototypical Products.  Marketing science. 733-752. 2013
• Paid Placement: Advertising and Search on the Internet.  Economic Journal. F309-F328. 2011
• Product Variety, Informative Advertising, and Price Competition.  Journal of Marketing Research. 146-156. 2010
• Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.  Marketing science. 472-487. 2009
• Vertical information sharing in a volatile market.  Marketing science. 513-530. 2008
• Managing e-Marketplace: A strategic analysis of nonprice advertising.  Marketing science. 175-187. 2006
• Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising.  Marketing science. 175-187. 2006
• Incorporating Behavioral Anomalies in Strategic Models.  Marketing Letters. 361-373. 2005
• Incorporating behavioral anomalies in strategic models.  Marketing Letters. 361-373. 2005