Provides an introduction to the Italian way of conducting business, with a close view on the company and its world through learning marketing and producing a real company project for the market. Analyzes topics of international marketing and trade using Italian and American economics websites. Focuses on building cross-cultural bridges between the U.S. and Italy to have smoother business relationships and enable students to participate more easily in joint international working teams. May be taught in Italian or English. Recommended prerequisites: ITAL 2120, ITAL 3013 or 3015 when taught in Italian; no prerequisite when taught in English.
instructor(s)
Seno, Cosetta
Primary Instructor
- Spring 2020 / Spring 2025 / Spring 2026
