Global Marketing, Emerging Markets, Data Analytics, Marketing Strategy
Teaching
courses taught
BCOR 1025 - Statistical Analysis in Business
Primary Instructor
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Spring 2018 / Spring 2019 / Spring 2022
Covers sampling concepts, graphical and numerical data summaries, basic probability theory, discrete and continuous probability models, sampling distributions, hypothesis testing, correlation and both simple and multiple regression analysis. Students learn decision making and solving business problems by using data. Uses statistical features of Excel. Course requirements: laptop with Microsoft Excel; iClickers. Equivalent - Duplicate Degree Credit Not Granted: MATH 2510, PSYC 2111, PSCI 2075, SOCY 2061.
INBU 3450 - International Business and Marketing
Primary Instructor
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Spring 2018 / Fall 2018 / Spring 2019 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Spring 2022 / Fall 2022 / Spring 2023 / Fall 2023 / Spring 2024 / Fall 2024
Describes the economic, geographic, political and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Degree credit not granted for this course and INBU 5100.
MBAX 6310 - Marketing Strategy
Primary Instructor
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Fall 2024
Marketing strategy has developed into an increasingly critical managerial activity as businesses recognizethe importance of creating customer value and being customer oriented. Discusses key elements of successful marketing strategy including market/customer analysis and competitor analysis, and identifies strategic approaches managers may adopt to succeed in today's highly competitive and rapidly changing business environment.
MBAX 6330 - Market Intelligence
Primary Instructor
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Fall 2022 / Spring 2024
Market Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
MKTG 3350 - Marketing Research and Analytics
Primary Instructor
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Fall 2018 / Fall 2019 / Spring 2020 / Fall 2020 / Fall 2021 / Summer 2022 / Fall 2023 / Spring 2024 / Summer 2024
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. .
MKTG 4300 - Pricing and Channels of Distribution
Primary Instructor
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Spring 2019 / Spring 2021
Offered regularly to examine pricing and channel management, the two key components of companys' marketing strategies. Help students to understand the common types of pricing and channel strategies, the rationales behind these strategies. Train students to think analytically in order to apply these strategies. Required for marketing majors.
