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Publications in VIVO

Sinha, A

Assoc Professor Emerita/Emeritus


Research Areas research areas


research overview

  • Dr. Sinha's research covers online two-sided markets and intermediaries, digital media analytics and big data, spans all aspects of pricing using both theoretical and empirical models. That includes auctions and bidding, bargaining and negotiation, coalitions, etc. Additionally, his work includes online social networks.


  • online two-sided markets, online intermediaries, big data, digital marketing, offline and online auctions, bidding, social networks, social media, information propagation, pricing of products and services, reward programs, price perception, online infomediary marketplace, coalition and cooperative games, negotiation cues


selected publications


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