Lessons learned: advantages and disadvantages of mixed method research Journal Article uri icon



  • PurposeThe purpose of this paper is first, to discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches; second, to describe the methodological lessons that the authors learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard; and third, to encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that are not fully understood.Design/methodology/approachThis paper is an opinion piece based on the authors' experience conducting a series of longitudinal mixed method studies.FindingsThe authors suggest that in many studies, using a mixed method approach provides the best opportunity for addressing research questions.Originality/valueThis paper provides encouragement to those who may wish to bridge the authors' ideological gaps and to those who are actively trying to do so.

publication date

  • April 12, 2011

has restriction

  • closed

Date in CU Experts

  • June 24, 2014 2:39 AM

Full Author List

  • Malina MA; Nørreklit HSO; Selto FH

Full Editor List

  • Grafton J

author count

  • 3

Other Profiles

International Standard Serial Number (ISSN)

  • 1176-6093

Additional Document Info

start page

  • 59

end page

  • 71


  • 8


  • 1