The Effect of Ad Claims and Ad Context on Attitude toward the Advertisement Journal Article uri icon

Overview

publication date

  • March 1, 1988

has restriction

  • closed

Date in CU Experts

  • June 15, 2014 8:00 AM

Full Author List

  • Burton S; Lichtenstein DR

author count

  • 2

Other Profiles

International Standard Serial Number (ISSN)

  • 0091-3367

Electronic International Standard Serial Number (EISSN)

  • 1557-7805

Additional Document Info

start page

  • 3

end page

  • 11

volume

  • 17

issue

  • 1