Humor in advertising: A behavioral perspective Journal Article

Overview

CU Boulder Authors

• Duncan, Calvin P

publication date

• September 1, 1979

has restriction

• closed

Date in CU Experts

• June 13, 2014 12:54 PM

Full Author List

• Duncan CP

author count

• 1

published in

• Journal of the Academy of Marketing Science  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0092-0703

Electronic International Standard Serial Number (EISSN)

• 1552-7824

Digital Object Identifier (DOI)

• https://doi.org/10.1007/bf02729680

Additional Document Info

start page

• 285

end page

• 306

volume

• 7

issue

• 4