On the impact of advertising initiatives in supply chains Journal Article

Overview

CU Boulder Authors

• Zhang, Dan

publication date

• April 1, 2014

has restriction

• closed

Date in CU Experts

• May 28, 2014 7:00 AM

Full Author List

• Zhang W; Li S; Zhang D; Hou W

author count

• 4

citation count

• 19

published in

• European Journal of Operational Research  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0377-2217

Electronic International Standard Serial Number (EISSN)

• 1872-6860

Digital Object Identifier (DOI)

• https://doi.org/10.1016/j.ejor.2013.10.069

Additional Document Info

start page

• 99

end page

• 107

volume

• 234

issue

• 1