Bipolar Scales Mask Loss Aversion Conference Proceeding

Overview

CU Boulder Authors

• McGraw, Peter

publication date

• October 25, 2007

Date in CU Experts

• May 28, 2014 5:41 AM

Full Author List

• McGraw AP; Larsen JT; Kahneman D; Schkade D

Full Editor List

• Lee AY; Soman D

author count

• 4

published in

• Advances in Consumer Research  Journal

presented at event

• 35th Annual Conference of the Association-for-Consumer-Research  Conference

Other Profiles

International Standard Serial Number (ISSN)

• 0098-9258

International Standard Book Number (ISBN) 13

• 978-0-915552-61-0

Additional Document Info

start page

• 707

end page

• 708

volume

• 35