Images of Desire Journal Article uri icon



  • The recent and highly visible rise of Islamic consumer culture in contemporary urban Indonesia is a source of both pleasure and anxiety for many Indonesians, figuring in debates about the appeal of a new piety there in the past decade. At the center of these debates is the image of the piously dressed woman. Simultaneously a consumer and a sign of piety, modest yet attractive, she seems to blur assumptions about the boundaries between image and substance, and in so doing generates anxiety. A booming Islamic fashion industry and Islamic fashion media traffic in this space, turning virtue into value and vice versa by deploying the image of the pious feminine to incite consumer desire while denying accusations that this is simply capitalism with a religious face. Based on research and interviews with the editorial staff of one Islamic fashion magazine, NooR, this article traces how Indonesia‚Äôs rising Islamic fashion industry and lifestyle media have placed women at the center of broader cultural debates about the relationship between devotion and consumption.

publication date

  • November 1, 2010

has restriction

  • closed

Date in CU Experts

  • November 3, 2013 9:57 AM

Full Author List

  • Jones C

author count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 1552-5864

Electronic International Standard Serial Number (EISSN)

  • 1558-9579

Additional Document Info

start page

  • 91

end page

  • 117


  • 6


  • 3