Advertising Versus Product Placements: How Consumers Assess the Value of Each Journal Article uri icon

Overview

publication date

  • February 1, 2013

has restriction

  • closed

Date in CU Experts

  • October 14, 2013 2:06 AM

Full Author List

  • Gangadharbatla H; Daugherty T

author count

  • 2

Other Profiles

International Standard Serial Number (ISSN)

  • 1064-1734

Electronic International Standard Serial Number (EISSN)

  • 2164-7313

Additional Document Info

start page

  • 21

end page

  • 38

volume

  • 34

issue

  • 1