Psychophysiological Responses to Background Brand Placements in Video Games Journal Article
Overview
publication date
- January 1, 2013
has restriction
- closed
Date in CU Experts
- October 14, 2013 2:03 AM
Full Author List
- Gangadharbatla H; Bradley S; Wise W
author count
- 3
citation count
- 27
published in
- Journal of Advertising Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0091-3367
Electronic International Standard Serial Number (EISSN)
- 1557-7805
Digital Object Identifier (DOI)
Additional Document Info
start page
- 251
end page
- 263
volume
- 42
issue
- 2-3