Editorial: Relaunching Marketing Letters Journal Article

Overview

CU Boulder Authors

• Lynch, John G., Jr.

publication date

• December 1, 2020

Date in CU Experts

• July 22, 2026 10:51 AM

Full Author List

• Bradlow ET; Golder PN; Huber J; Jap S; Labroo AA; Lehmann DR; Lynch J; Mizik N; Winer RS

author count

• 9

citation count

• 4

published in

• Marketing Letters  Journal

Other Profiles

International Standard Serial Number (ISSN)

• 0923-0645

Electronic International Standard Serial Number (EISSN)

• 1573-059X

Digital Object Identifier (DOI)

• https://doi.org/10.1007/s11002-020-09551-7

Additional Document Info

start page

• 311

end page

• 314

volume

• 31

issue

• 4