Advertising, Sustainability, and the Environment: An Interview with Larry Olson and Jim Heekin | CU Experts

Abstract: This article presents a conversation between Professor Harsha Gangadharbatla and two advertising creatives, Jim Heekin and Larry Olson, on the importance of sustainability in advertising. They discuss the consumer demand for ethical and sustainable practices, as well as the moral obligation for brands to adopt them. The conversation also delves into the difficulties and rewards of environmental messaging, including the challenges of conveying often depressing and abstract information and the need to create experiences and communicate information that resonate with people. The group also talks about how brands are becoming more receptive to sustainable practices and how conscientious practitioners can effect change without having to quit their jobs. They also discuss the hurdles and rewards of personal conviction and staying committed to their principles in the face of financial challenges. Finally, they touch upon how young professionals can pursue a career in advertising without feeling deflated about consumerism's negative impact on the environment and how holding onto optimism can be a driving force for change.

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