The Negative and Positive Consequences of Placing Nonpromoted Products Next to Promoted Products Journal Article
Overview
publication date
- November 1, 2023
has restriction
- closed
Date in CU Experts
- July 15, 2023 5:02 AM
Full Author List
- Kan C; Liu YL; Lichtenstein DR; Janiszewski C
author count
- 4
citation count
- 0
published in
- Journal of Marketing Journal
Other Profiles
International Standard Serial Number (ISSN)
- 0022-2429
Electronic International Standard Serial Number (EISSN)
- 1547-7185
Digital Object Identifier (DOI)
Additional Document Info
start page
- 928
end page
- 948
volume
- 87
issue
- 6