Covering sports, when there’s no sports: COVID, market orientation, paywalls and the Athletic Journal Article uri icon



  • This study incorporates in-depth interviews with 43 journalists from the digitally native, venture-capital-backed sports journalism organization the Athletic. Through the lens of gatekeeping and utilizing the concept of market orientation, findings illustrate how having a somewhat strong market orientation could positively impact gatekeeping processes. Data illustrated that, during the pandemic, journalists at the Athletic collaborated more and included more diversity in content. This positive result, which led to a subscription increase, is primarily due organization-level influences on gatekeeping. This study concludes with analysis on how these findings can affect journalism in general and sports journalism specifically now and after COVID-19.

publication date

  • December 1, 2022

has restriction

  • green

Date in CU Experts

  • January 28, 2023 10:22 AM

Full Author List

  • Ferrucci P

author count

  • 1

Other Profiles

International Standard Serial Number (ISSN)

  • 0739-5329

Electronic International Standard Serial Number (EISSN)

  • 2376-4791

Additional Document Info

start page

  • 389

end page

  • 406


  • 43


  • 4